Maybelline New York has announced that Dutch model Marloes Horst is the brand’s new ‘face’ – joining its roster of prominent spokeswomen that includes Christy Turlington and Emily DiDonato.

Horst will make her Maybelline New York debut in print and television advertising campaigns in April 2014.

Horst is no stranger to representing brands – she is currently the face of DKNY’s ‘Be Delicious’ fragrance, and has appeared in campaigns for Calvin Klein, Stella McCartney, Carolina Herrera, H&M, Valentino, Ralph Lauren, DKNY, Tommy Hilfiger Denim, and Kenzo.

The experienced model has also walked the runway for Prada, posed for the Pirelli calendar, modeled in Sports Illustrated 50th Anniversary issue, and regularly models for Victoria’s Secret.

Jerome Bruhat, global brand president, Maybelline New York, commented:

“Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition.”